At the base of Friuli’s success was (and still is) a focus on single-varietal wines from both native varieties and international grapes that have been acclimatizing and/or thriving in this part of Italy since the 1800s.

A wide range of distinctive grapes, high quality standards, open experimentation, the combination of modern and traditional winemaking practices plus a remarkable terroir graced with a particularly suitable climate and soil all contribute to the ability to make wines of aromatic purity and clean varietal expression coupled with depth, complexity and structure. These qualities are the hallmark signature of Friuli whites. Appellations such as Collio, Friuli Colli Orientali and the up-and-coming Friuli Isonzo can be considered among the best districts for Italian white wines. Their bottlings regularly receive the highest scores by the most important Italian wine critics.