During the 1970s and 1980s Lambrusco was specifically crafted to suit sugar-loving export markets. What was sent abroad was nothing like what was drunk in Italy. The international popularity of sweet Lambrusco was a double-edged sword. It brought wealth and prosperity yet also cemented Emilia-Romagna’s image as a mass-producer of uninspiring wines.

At the end of the 20th century, an increasing number of small, quality-minded estates have emerged I Emilia-Romagna. There is a new winegrowing scene that is dynamic and energetic—winemakers are working tirelessly to produce expressive wines that showcase the region’s diverse terroirs and native grapes—especially Lambrusco. As a result, Emilia-Romagna’s reputation for quality wine is not only growing, but has actually developed a strong following…especially among Italians.