Paul Wagner has always believed that wine is much more effectively understood as a product of culture than of geology, and nowhere is this more accurate than in the vast cultural landscape that is Italy.
Standing the traditional organoleptic tasting order on its head, Paul will lead us on a tour of Italian wine through the lenses of history, society, and culture. He will trace the influences that have washed over Italy and its wines for more than three thousand years, and provide participants with a creative and entertaining way to teach about Italian wine.
Want to master the wines of Italy? Sign up for our Italian Wine Scholar program.
Paul Wagner formed Balzac Communications & Marketing on April Fools’ Day, and for good reason. He wanted to have fun in the wine business. And while his clients include a broad range of national and international companies and organizations, he’s never lost sight of the fun.
He’s an instructor for Napa Valley College and the Culinary Institute of America, and is a guest lecturer at universities famous throughout the world—known both for his lectures on wine and wine marketing and his enormous repertoire of bad jokes. But he does know a thing or two about wine and marketing.
He co-authored a book: Wine Marketing & Sales, Strategies for a Saturated Market that won the Gourmand International Award in 2008 for the best wine book of the year for professionals. And it sold out in three years, so they released a second edition in 2011. So there.
Paull is also hosting a podcast on wine with Rick Kushman of Capital Public Radio: BOTTLE TALK WITH RICK & PAUL
Paul is a founding member of the Academy of Wine Communications, a member of the nominations committee of the Culinary Institute of America’s Vintner’s Hall of Fame, and was inducted into the Spadarini della Castellania di Soave in 2005. And in 2009 he was honored with a “Life Dedicated to Wine” award at the Feria Nacional del Vino (FENAVIN) in Spain. While he was still alive. Go figure.