Presenter: Roger Bohmrich MW
France has been a leading actor in international wine commerce for centuries. This session summarizes France’s current position relative to other wine-producing countries and provides historical perspective. The composition of France’s external trade is discussed, focusing on regions which figure significantly in the country’s export portfolio, among them Bordeaux, Champagne, Beaujolais and Burgundy. Trends of note are evaluated as are issues faced by France in an increasingly competitive marketplace. France enjoys distinct advantages given the reputation of its wines and its longstanding role as an exporter. The country’s future success is seen as hinging on the ability to adapt to changing tastes and circumstances.
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