Issue # Four - Sept. 2013

Anti-Counterfeiting Measures Now Offered by Many Companies

Wines & Vines reports that a French firm, Advanced Track & Trace (ATT), has created and patented a “digitally unique identification” method which is being used by companies in numerous industries.
The key element is a Seal Vector® with a specific mark allowing the product to be traced “during the journey to the end user.” The magazine reports that the seals contain pixilated codes and “are affixed in visible and hidden form.” These codes are impossible to copy and print, becoming unreadable by scanners.
Another version of the label, Seal Vector Titanium©, combines both a Seal Vector® and QR code. The consumer is able to scan the seal with a smartphone and connect with a database, thereby confirming “that the wine is genuine or fake.” Philippe Mathevon of ATT explains that the Seal Vector® can as well assure that neither the shipping case nor the bottle has been opened by positioning the sticker “in a strategic location” on the capsule or box. The article points out that the winery could embellish the information to be viewed when the seal is scanned to include the history, winemaker or blend. Members of the Alliance des Crus Bourgeois “are well underway with the adoption of Seal Vectors” as is specialist transporter Bordeaux Wine Bank.
In a second article, Wines & Vines discusses other companies offering authentication technology. Sleever International produces “heat-shrink package sleeve labeling” which incorporates anti-counterfeiting elements. Their clients include Georges Duboeuf, Boisset, and the Piper Heidsieck group. Holoptica provides a unique, synthetic DNA marker combined with holographic markers. eProvenance, which has offices in Bordeaux and Burgundy, originally focused on protective transportation but has added “anti-tampering capabilities.” Their “multi-part system” consists of a sensor to monitor temperature, a tag inside the bottle’s punt, a “tamper-evident neck seal” and a tool to read the seal’s code. Château Palmer in Margaux was “the first to adopt” the firm’s “Perfect Provenance” program “for wines going into select restaurants in the United States.”


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