Hidden Menu

  • Tuscany Wine Tour (May 2019)
  • Burgundy Wine Tour (June 2019 - FULL)
  • Champagne Wine Tour (June 2019 - FULL)
  • Southwest France Wine Tour (Oct 2016)
  • Rioja Wine Tour (tba)
  • Jura Wine Tour (Oct. 2017)
  • Home
  • French Wine Scholar Guild
  • Italian Wine Scholar Guild
  • Spanish Wine Scholar Guild
  • Trip Evaluation
  • Reservation Form
  • Reservation Form Special
  • My Membership
  • Webinar-Evaluation
  • Private Trips Reservation Form
  • Notify me when Flash Player bug is fixed
  • Our Recent Top Exam Scorers
  • Guest membership
  • Top Exam Scorer
  • 3-Month Guest Membership
  • Latest newsletter
  • Latest News Archive
  • Newsletter Signup
  • Program Providers
  • Application Submission Form
  • Free 6 Month Membership
  • Thank you for your submission
  • Acymailing Modify Subscription
  • Update Newsletter Profile
  • Preferences saved
  • Italian Wine Scholar - Unit 1 - Study Manual
  • IWS test page
  • Study Trips for Sommeliers
  • Master-Level Online Programs for Wine Educators
  • Membership for Wine Educators
  • Master-Level Programs for Wine Enthusiasts
  • Membership for Wine Enthusiasts
  • Loire Valley Pronuncitation Module
  • WSG Membership for Sommeliers
  • Master-Level Online Programs for Sommeliers
  • Wine Study Trips for Sommeliers
  • Wine Study Tours for Wine Educators
  • Self-Enrollment in FWS v5.2
  • Study Tours for Wine Enthusiasts
  • FWS V6 Upgrade
  • chronoform users-edit
  • Private trips
  • Cru Artisan College 2017
  • French Wine Scholar™ online | Independent Study Format
  • French Wine Scholar™ online | 14-week Instructor-Led Format
  • Membership for wine professionals and enthusiasts
  • Private trips
  • French Wine Scholar™ online | 14-week Instructor-Led Format UPGRADE
  • French Wine Scholar™ online | 14-week Instructor-Led Format UPGRADE (from previous versions)
  • Community Dashboard
  • wine study and tasting groups faq
  • LOCAL STUDY AND TASTING GROUPS USER AGREEMENT
  • Italian Wine Scholar™ Unit 1 online | 14-week Instructor-Led Format
  • Italian Wine Scholar™
  • Italian Wine Scholar™ Unit 2 online | 15-week Instructor-Led Format
  • Rhône Wine Tour (June 2018)
  • Champagne Master-Level - Excerpt 1
  • Champagne Master-Level - Excerpts 2
  • Louis Roederer Scholarship for the Champagne Master-Level Program
  • Laurent Perrier Scholarship for Guild of Sommeliers Members
  • Champagne ML Preview
  • Reservation form for Bourgogne intensive
  • Register Menu

    Issue # Four - Sept. 2013

    Sunday, 01 September 2013 20:00

    Do China and France Share the Same Tastes and Approach to Wine?


    La revue du vin de France (RVF) reports on a session during Vinexpo (June 19, 2013) focusing on the Chinese approach to wine. Moderated by RVF editor Denis Saverot, the discussion extended beyond questions of taste differences to the definition of quality and the potential of the Chinese market.
     
    Senior RVF taster Olivier Poels indicated that top French wines were sought out for prestige, “not at all for their taste.” He suggested the Chinese prefer tea with food, turning to alcoholic beverages later in the meal. Acquiring a predilection for wines of quality, Poels concluded, “requires a long apprenticeship.” He was also critical of many Chinese wines, saying some harvest when grapes are still green, and that many wines are riddled with faults or “undrinkable.” It will take another 50 years, he claims, for China to produce “true terroir wines with a soul.” Mei Hong, a wine buyer living in Burgundy, countered with the observation that new middle class Chinese consumers “drink for pleasure and seek to educate their palates.” Saying the situation is positive and evolving rapidly, she remarked that “China is vast and very diverse – there is not a single Chinese taste but an infinity of perceptions.”
     
    This optimistic view was tempered by Stéphane Derenoncourt, consultant to many estates in Bordeaux and elsewhere. He said that he had encountered many Chinese in the wine business who “did not even know what they were selling.” Saying that he is approached twice a month to consult in China or for Chinese-owned properties in France, Derenoncourt indicated he refuses such offers because the projects are motivated by the aim of making money rather than “the desire to make wines of quality.” Furthermore, he does not want to see certain Bordeaux appellations transformed into “Chinatowns.”
     
    On the central question of taste, it was reported that French and Chinese subjects were given the same molecule to evaluate. The French identified strawberry while the Chinese recalled pineapple. It turns out that the molecule is found in both: each group recognized a fruit found more commonly in their own culture. On the other hand, it is clear that perceptions of tastes differ significantly. Given the intensity of the exchanges, RVF concludes that these questions warrant additional debates.


     

    Read 1092 times
    

    Sign up to receive our latest updates