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Thierry Meyer on Alsace

Thierry Meyer, the Parker of Alsace wines, an Alsace resident with an unbelievable knowledge and passion for Alsace wines will lead our new Alsace Master-Level Program debuting March 4th 2014.


He will then lead and instruct on our first Alsace Immersion Trip taking place in June 2014.




Alsace possesses one of the most complex range of terroirs in all of France… and yet people’s appreciation of Alsace is often limited to its main grape varieties. Why is that?


With 13 grape varieties, 200+ terroir types, and 1,000 producers crafting more than 10, 000 cuvées of dry, semi-dry, semi-sweet or sweet wines every year, Alsace is diverse, multi-faceted and a world onto itself. Moreover, quality/price ratios range from poor to exceptional. Price does not filter out the world class gems from the rest.


So a typical reaction is to consider the 7 most frequently used grape varieties and decline them from dry to sweet styles, but this does a disservice to the reality of the wines at hand.


The best cuvées reach the highest of quality levels. This reflects a world far different from the traditional image of the region. This is what I am planning to demonstrate with selected tasting sessions, winegrower’s visits and gastronomic experiences during our many gourmet restaurant meals.

What fascinates you most about the region and its wines?


When you consider the potential of the best terroirs of Alsace and the ability to produce fresh, vibrant and extremely complex wines, you realize that the best wines equal the best white wines you can produce anywhere on earth. What’s fascinating is that often the producers themselves don’t realize that they are sitting on a treasure of old vines in some of the greatest of terroirs. So it’s only a question of being knowledgeable enough to understand and spot those wines. They are always underrated and often underpriced.


Above all, what is really stunning about the best Alsace wines is their capacity to get better with age. They keep very long. Anyone who had the chance to taste great wines from the 60s will be convinced that 50 years is not old for a wine from Alsace.

What are the main misconceptions about Alsace that you wish you will clarify on the program?


Several misconceptions are still very present midst consumers and producers alike.


The first misconception is to simplify balance within a two-dimensional scale of acid and sugar. Although these two dimensions are important, they do not paint a complete picture. Complexity, depth, concentration, and the nature of acidity are equally important to understand a wine’s style.


The second misconception is that wines with high acidity or high sweetness will keep longer than others. Acidity may be good to preserve products, but acidity does not improve a wine. Vinegar does age well, but don’t expect it to turn into smooth wine after 10 years in the bottle. Same with sweetness. Sweetness will not prevent a wine without extract from fading away over time. There is more to a wine’s staying power than acid and sugar.


Lastly, pairing wine with food is not just a question of acidity and sweetness either. It is about depth of flavor, complexity of flavor and structure also. There is a misconception that dry wines are better with food. That is not reality. People drink Coca Cola (with more than 100 grams sugar per liter) and have no problem consuming it with food. Its sweetness is close to the RS level in Sauternes or in an Alsace Selection de Grains Nobles.

In very practical terms, what should a student in the program be able to enjoy and comprehend after following the program?


The key to understanding Alsace--its wines, vintages, cuvées, wine styles, terroirs and its relationship with food--all boils down to the grapes and where they are grown. It’s a formula the student will master.


We will address many aspects one by one, so participants can taste thee differences and make their own judgment about the styles.


This knowledge base will enable him or her to purchase the wines of Alsace from a position of strength, drink more interesting bottlings and make these bottlings shine at table. A true connoisseur is not one who has the best and best-known wines in his cellar, but rather the one who knows how to serve the right wine for the right occasion, be it a complex, old Grand Cru Hengst, a young, fresh and delicate Pinot Blanc, a mature and supple red or a fresh and fruity Crémant d’Alsace.


The course is both practical and empowering.





Thierry Meyer, the Parker of Alsace wines, an Alsace resident with an unbelievable knowledge and passion for Alsace wines will lead our new Alsace Master-Level Program debuting March 4th 2014.


He will then lead and instruct on our first Alsace Immersion Trip taking place in June 2014.






Julien Camus

Founder & President @ Wine Scholar Guild

Julien worked as Trade Attaché for wines and spirits at the French Embassy in Washington DC (2004-2006). In this role, he recognized the need for French wine education as a means to spur consumer demand and interest in his country’s wines.

To that end, he founded the Wine Scholar Guild in August of 2005,an organization dedicated to the promotion of French wine and culture through education. Julien invited national importers of French wine to join the organization as Industry Members and 25 key French wine importers did so immediately.

After leaving the embassy, he has devoted his energies to developing the Wine Scholar Guild and its network of program providers around the globe. Julien holds a Masters Degree in Business Administration with a major in International Marketing from the Strasbourg Management School.

In 2019, Julien was one of the "Future 50" award winners, an award created by WSET and IWSC to acknowledge professionals under 40 who have made a significant contribution to the industry.

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