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    Latest news

    Monday, 23 May 2011 08:20

    Some of what we've learned on wine marketing

    Last month, Paul Wagner, president of Balzac Communications, delivered  our members a masterful webinar on WINE MARKETING. And you do not have to be a winemaker to enjoy it and learn from it!

    As always, the video recording of this past webinar is available for members to replay on-demand.

    This webinar focused on “What the US wine market really is, what it really wants…”

    It was followed by a second webinar,  this time giving solutions to the marketing problems he presented last month!

    For those who’ve missed his first presentation, here is a condensed version:


    Issue 1: The US wine market today

    {mp4-flv width="640" height="360"}marketingexecerpt1{/mp4-flv}

    Issue 2: The US is not ONE market

    {mp4-flv width="640" height="360"}Mktgex2{/mp4-flv}

    Issue 3: The market is saturated

    {mp4-flv width="640" height="360"}MktgEx3{/mp4-flv}

    SO, WHAT CAN WE DO?

    Paul started with how to market your wine to the Trade:

    {mp4-flv width="640" height="360"}MktgEx4{/mp4-flv}

    To watch the entire recording and learn "how to market your wine to consumers", join the Wine Scholar Guild

    To watch excerpts of Paul's second webinar, visit:

    http://www.frenchwinesociety.org/latest-news/wine-marketing-part-2

    As always, the video recording of this past webinar is available for members to replay on-demand.

    This webinar focused on “What the US wine market really is, what it really wants…”.

    This Friday at 8:00 pm EST Paul will present a second webinar, this time giving his creative answers to the fascinating diagnosis he laid out last month!

    If you are still not a member of the FWS, stop thinking about it and JOIN TODAY.

    These 2 webinars alone, out of the 24 you can attend as a member over the course of a year, would probably make you feel your membership dues were well spent!

    For those who’ve missed his first presentation, here is a condensed version of Paul’s Wine Marketing Webinar – Part 1:

    Issue 1: The US wine market today:

    • It is now the largest wine market in the world!
    • Millenials drive the growth.
    • There are 70 million millenials today. 20 millions are about to turn 21.
    • Imagine the potential for wine consumption!

    BUT, they are totally different from past generations.

    Do you want to learn more?

    VIDEO

    Issue 2: The US is not ONE market

    • Consumers can be classified in 6 groups.
    • They all have specific needs and need to be addressed differently.

    Learn about what each category want to know about wine!

    VIDEO

    Issue 3: The market is saturated

    • There are 60.000 wines in the US Market
    • In many states there are only 2 or 3 major distributors
    • The Three Tier System is a broken telephone
    • Today, most distributors have become fulfillment houses, not brand builders.

    If you want to sell wine, if you want to build a brand… DO IT YOURSELF

    Start learning how…

    VIDEO

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