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Monday, 23 May 2011 08:20

Some of what we've learned on wine marketing

Last month, Paul Wagner, president of Balzac Communications, delivered  our members a masterful webinar on WINE MARKETING. And you do not have to be a winemaker to enjoy it and learn from it!

As always, the video recording of this past webinar is available for members to replay on-demand.

This webinar focused on “What the US wine market really is, what it really wants…”

It was followed by a second webinar,  this time giving solutions to the marketing problems he presented last month!

For those who’ve missed his first presentation, here is a condensed version:


Issue 1: The US wine market today

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Issue 2: The US is not ONE market

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Issue 3: The market is saturated

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SO, WHAT CAN WE DO?

Paul started with how to market your wine to the Trade:

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To watch the entire recording and learn "how to market your wine to consumers", join the Wine Scholar Guild

To watch excerpts of Paul's second webinar, visit:

http://www.frenchwinesociety.org/latest-news/wine-marketing-part-2

As always, the video recording of this past webinar is available for members to replay on-demand.

This webinar focused on “What the US wine market really is, what it really wants…”.

This Friday at 8:00 pm EST Paul will present a second webinar, this time giving his creative answers to the fascinating diagnosis he laid out last month!

If you are still not a member of the FWS, stop thinking about it and JOIN TODAY.

These 2 webinars alone, out of the 24 you can attend as a member over the course of a year, would probably make you feel your membership dues were well spent!

For those who’ve missed his first presentation, here is a condensed version of Paul’s Wine Marketing Webinar – Part 1:

Issue 1: The US wine market today:

  • It is now the largest wine market in the world!
  • Millenials drive the growth.
  • There are 70 million millenials today. 20 millions are about to turn 21.
  • Imagine the potential for wine consumption!

BUT, they are totally different from past generations.

Do you want to learn more?

VIDEO

Issue 2: The US is not ONE market

  • Consumers can be classified in 6 groups.
  • They all have specific needs and need to be addressed differently.

Learn about what each category want to know about wine!

VIDEO

Issue 3: The market is saturated

  • There are 60.000 wines in the US Market
  • In many states there are only 2 or 3 major distributors
  • The Three Tier System is a broken telephone
  • Today, most distributors have become fulfillment houses, not brand builders.

If you want to sell wine, if you want to build a brand… DO IT YOURSELF

Start learning how…

VIDEO

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