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    Latest news

    Monday, 30 May 2011 00:00

    Wine marketing - Part 2

    Last week, Paul Wagner, president of Balzac Communications, delivered his 2nd webinar on WINE MARKETING.

    As always, the video recording of this past webinar is available for members to replay on-demand.

    While his first webinar focused on “What the US wine market really is, what it really wants…”, the second webinar discussed strategic decisions a winery owner is facing with regard to getting the word out.

    For those who’ve missed his second presentation, here are a couple excerpts:


    Abstract 1: The really BIG question

    {mp4-flv width="640" height="480"}WineMktgPart2Ex1{/mp4-flv}

     

    Abstract 2: The Classic SWOT Analysis

    {mp4-flv width="640" height="480"}WineMarketingPart2Ex2{/mp4-flv}

     

    To watch the entire recording and learn "how to market your wine to consumers", join the Wine Scholar Guild.

    Don't miss this webinar, join the FWS today!

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