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Wine marketing - Part 2

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Last week, Paul Wagner, president of Balzac Communications, delivered his 2nd webinar on WINE MARKETING.

As always, the video recording of this past webinar is available for members to replay on-demand.

While his first webinar focused on “What the US wine market really is, what it really wants…”, the second webinar discussed strategic decisions a winery owner is facing with regard to getting the word out.

For those who’ve missed his second presentation, here are a couple excerpts:


Abstract 1: The really BIG question

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Abstract 2: The Classic SWOT Analysis

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To watch the entire recording and learn "how to market your wine to consumers", join the Wine Scholar Guild.

Don't miss this webinar, join the FWS today!

Julien Camus

Founder & President @ Wine Scholar Guild

Julien worked as Trade Attaché for wines and spirits at the French Embassy in Washington DC (2004-2006). In this role, he recognized the need for French wine education as a means to spur consumer demand and interest in his country’s wines.

To that end, he founded the Wine Scholar Guild in August of 2005,an organization dedicated to the promotion of French wine and culture through education. Julien invited national importers of French wine to join the organization as Industry Members and 25 key French wine importers did so immediately.

After leaving the embassy, he has devoted his energies to developing the Wine Scholar Guild and its network of program providers around the globe. Julien holds a Masters Degree in Business Administration with a major in International Marketing from the Strasbourg Management School.

In 2019, Julien was one of the "Future 50" award winners, an award created by WSET and IWSC to acknowledge professionals under 40 who have made a significant contribution to the industry.

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