Founder & President @ Wine Scholar Guild
Julien worked as Trade Attaché for wines and spirits at the French Embassy in Washington DC (2004-2006). In this role, he recognized the need for French wine education as a means to spur consumer demand and interest in his country’s wines.
To that end, he founded the Wine Scholar Guild in August of 2005,an organization dedicated to the promotion of French wine and culture through education. Julien invited national importers of French wine to join the organization as Industry Members and 25 key French wine importers did so immediately.
After leaving the embassy, he has devoted his energies to developing the Wine Scholar Guild and its network of program providers around the globe. Julien holds a Masters Degree in Business Administration with a major in International Marketing from the Strasbourg Management School.
In 2019, Julien was one of the "Future 50" award winners, an award created by WSET and IWSC to acknowledge professionals under 40 who have made a significant contribution to the industry.
This month, the Wine Scholar Guild celebrates its 15th anniversary! Such a milestone gives pause for thought. I’d like to share with you—our students, members and supporters—some key moments, joys and stressors we’ve had on this extraordinary journey.
Wineindustryadvisor.com reports on WSG's three new online education series: "Meeting of the Minds" panel discussions, "WSG Live" interviews and "The Great Debate articles.
Champagne specialist Essi Avellan MW hosts a live discussion on the latest trends in Champagne and outlook for the region's future. Her prestigious panel will be covering a broad range of trends from vineyards to winery as well as business. She will be joined by cellar master Cyril Brun of the prestigious house Charles Heidsieck, Vallée de la Marne Meunier specialist Cédric Moussé of Moussé Fils, renowned Côte des Bar proprietor and innovator Michel Drappier and professor of wine marketing and Master of Wine Steve Charters.
Champagne and sparkling wine specialist Essi Avellan was Finland’s first Master of Wine. Together with Tom Stevenson she is the author of the Christie’s World Encyclopedia of Champagne and Sparkling Wine. Essi is the organiser of the annual Grand Champagne Helsinki event and a jury member at the Champagne and Sparkling Wine World Championships. She has has been knighted as Chevalier l’Ordre du Mérite Agricole by the Minister of Agriculture of France.
of Moussé Fils
Steve Charters MW
MEMBER SPECIAL: We remind WSG members that they are enjoying a 20% discount on the 4th edition of “Christie's Encyclopedia of Champagne and Sparkling Wine", written by Tom Stevenson and Essi Avellan MW. Details and coupon code HERE.