Congratulations to Charlie Geoghegan, for passing the Bordeaux Master Level exam with highest honors!
I’m from Dublin, Ireland, where I started out in wine retailing in 2012. I later moved to Bordeaux, where I lived for three years, completing an MBA, interning at a leading winery, and eventually working freelance as a wine copywriter and marketing specialist. I have spent the last two years in London, working in international sales for a large wine group. I will shortly start a new role as Senior Copywriter with Berry Bros. & Rudd, which is very exciting indeed. My long-term goal is to be a senior leader and driver of positive change in international wine marketing.
I hold an MBA in Wine Marketing & Management from INSEEC in Bordeaux. I have completed several programs with WSET, including the Level 3 Award in Wines and the Level 2 Award in Spirits. I became an Italian Wine Scholar last year. I’m not sure yet what’s next, though I would like to tackle the WSET Diploma sooner or later. I have really enjoyed studying with the Wine Scholar Guild, so I may well look to do French Wine Scholar or another Master-Level program in the future.
The Bordeaux Master-Level program built upon my formal education from the Wine Scholar Guild, INSEEC and WSET, as well as my experience as a former resident of Bordeaux city and a wine professional working with Bordeaux wines in a variety of contexts. I am sure that the ML program will be hugely beneficial in any future studies such as the WSET Diploma.
Bordeaux wines will play a major part in my new role as Senior Copywriter with Berry Bros. & Rudd. The Bordeaux Master-Level program has really helped focus my knowledge of Bordeaux, which will be of real benefit in my new role. I hope to continue working closely with Bordeaux and its wines for many years to come, so I am confident that the Master-Level program will prove to be a wise investment!