What Do We Really Know

What Do We Really Know
With Roger Bohmrich MW
Jul 1 2012

Summary:

What is the relationship between soil properties and wine characteristics – cause and effect or cause of confusion? There is a broad divide separating scientists from traditional winegrowers. The vital facts concerning soil structure and chemistry are identified and compared to intuitive claims by vignerons. The seminar explores issues such as permeability and aeration and the critical question of water availability to the vine. Key elements including potassium, nitrogen and calcium are discussed. Last, the seminar outlines the widely differing soil types in global wine regions. In sum, this session has universal relevance to the study of wine and should not be missed by any serious student or educator.

Presenter: Roger Bohmrich MW

In 1993, Roger became one of the first Americans to pass the Master of Wine (“MW”) examination administered by the Institute of Masters of Wine in London. For ten years he dedicated himself to the MW cause, first as Education Coordinator of the North American educational program, then as Chairman of the No. American Advisory Board, leading the formation of the non-profit Institute of Masters of Wine (No. America), where he served three terms as its first President.

Roger has worked for two national importers, last as Senior Vice President-Marketing for Frederick Wildman & Sons, New York, where he directed a team in brand management, advertising, and public relations. He acted as buyer and liaison with wineries in a dozen countries, and also developed training and education for the firm’s staff and wholesale clients.

More recently, he set up the U.S. affiliate of Millesima, S.A., Europe’s leader in direct sales of fine wines to consumers via mail order and the internet. At present, he is an independent educator, speaker and consultant. Visit Roger’s website: http://www.vintrinsic.com/

His articles and writing have appeared in Wine Business Monthly, Santé Magazine for restaurant professionals, and The Business of Wine – An Encyclopedia. Roger also provides the “Wine Q&A” replies to questions posted on LocalWineEvents.com.

Roger has an intimate association with Rhône Valley wines, travelling regularly to the region to taste the new vintage and visit vineyards and cellars. He brings this expertise and his MW background to the Rhône Master-Level program.

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Soil and Wine: What do we really know with Roger Bohmrich MW

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