Introducing the WSG Tasting Lab™

Presenting WSG's Revolutionary Tasting Platform
With Julien Camus
Wednesday Jan 5 2022


Join WSG founder and president Julien Camus as he unveils the mask on the Guild’s latest initiative, the WSG Tasting Lab®.

The WSG Tasting Lab® is an interactive online tasting platform. It was initially designed as a tasting data collection and analysis tool as part of the Guild’s Architecture of Taste Research Project, which is aimed at developing a new and enhanced wine-tasting method.

The Architecture of Taste Research Project aspires to find a way to empower the individual to taste and describe wine with an enriched and universal lexicon that not only dives deeper into assessing the qualities of a wine’s building blocks but also into the nature of a wine’s personality and, where relevant, its corresponding terroir signature.

In this webinar, Julien will introduce WSG members to the interactive tasting application that has been developed as well as one of the tasting grids developed by WSG and focusing on a wine’s energy, shape, texture and induced salivation.

Presenter: Julien Camus

Julien worked as Trade Attache for wines and spirits at the French Embassy in Washington DC from 2004 to 2006. In this role, he recognized the need for French wine education as a means to spur consumer demand and interest in his countrys wines.

To that end, in 2005 he founded the Wine Scholar Guild, an organization dedicated to the promotion of French wine and culture through education.

After leaving the embassy, he has devoted his energies to developing the Wine Scholar Guild and its network of program providers around the globe. Julien holds a Masters Degree in Business Administration with a major in International Marketing from the Strasbourg Management School.

In 2019, Julien was one of the "Future 50" award winners, an award created by WSET and IWSC to acknowledge professionals under 40 who have made a significant contribution to the industry. Since 2021, Julien has been teaching tasting as part of the University of Strasbourgs degree in GeoSensorial Tasting.


  • Mary Kirk
    Mary Kirk Wednesday, 26 January 2022 14:39

    Dear Richard,

    Thank you for reporting the issue regarding the playback of the webinar videos on your iPad. This indeed shouldn't be happening and we are investigating the issue.

  • Richard Levine
    Richard Levine Tuesday, 25 January 2022 22:02

    I have been unable to download any of the webinars recently. I have watched these before on my IPad. The message says the format is not supported. If this can’t be rectified I will have to unfortunately cancel my subscription.
    Thank you in advance for your response.
    Richard Levine

Introducing the WSG Tasting Lab® with Julien Camus

Other WSG Replays with Julien Camus

Uncorked with Julien Camus
Uncorked with Julien Camus
With Julien Camus
Wine Scholar Guild Town Hall with WSG Founder and President
Wine Scholar Guild Town Hall
With Julien Camus
WSG Tasting Lab®: Initiation to GeoSensorial Tasting with Julien Camus
Introduction to GeoSensorial Tasting
With Julien Camus