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Summary: In Champagne, the term prestige cuvée refers to a special selection from a producer that represents a very high quality, in most instances, their finest cuvée. Some are vintage dated, while some are not, but a signature of each producer that makes a prestige cuvée is the luxury aspect of marketing these products. Packaged in eye-catching,
Summary: This compelling seminar presented by Peter Yeung and Dr. Liz Thach, MW, authors of the recently-published and highly-acclaimed book, Luxury Wine Marketing: The Art and Science of Luxury Wine Branding What you will learn: The size and scope of the global luxury wine