The New French Wine Marketing with Evelyne Resnick, Ph.D

Summary:  The French wine business evolved a lot over the last 20 years. Younger wine producers, younger consumers, and new technologies in communication and marketing opened up new ways of communicating with the consumers and marketing the wines. Digitastings, alliances between winemakers and influencers, sophisticated use of social media, and even NFTs are the top subjects talked about