Presenter: Dewey Markham, Jr. Dewey Markham, Jr. has a Bachelors degree in English and a Masters degree in Cinema from New York University. He is also a graduate of the Culinary Institute of America. Post-graduation, he received a fellowship as an editorial assistant engaged in research and writing for the schools textbook, The New Professional Chef. From 1986 to 1989 Markham lived in Paris, where he was a director of the French cooking school L’Ecole de Cuisine La Varenne

Summary:  Wine Futures, often referred to as the En Primeur campaign, are a means to buy the most highly sought-after Bordeaux wines in advance of their release to the market. The Futures campaign for the 2014 vintage began in April and wines are available for purchase by the general public through various retailers. Fabrice Bernard and Denise Barker, both of Millesima, will join us for a preview of this year’s campaign.

Summary: France has been a leading actor in international wine commerce for centuries. This session summarizes France’s current position relative to other wine-producing countries and provides historical perspective. The composition of France’s external trade is discussed, focusing on regions which figure significantly in the country’s export portfolio, among them Bordeaux, Champagne, Beaujolais and Burgundy. Trends

Summary:  The wine investing industry is rapidly evolving. Blink, and you might miss it! Stay up to date on the latest news and insights with what’s next for wine investing?  Presented by Vinovest Head of Wine, Liz Dowty Mitchell, we will take a deep dive into the hottest trends shaping the world of wine investing. Presenter:  Liz Dowty Mitchell 

Are Château Margaux, Sassicaia or La Romanée Conti luxury brands just like Hermès or Cartier? Europeans are reluctant to talk about luxury wines. They much prefer the term "fine wine". How can we differentiate luxury wine, fine wine, ultra premium wine? How does it affect the market? Are their customers different? With increasing prices and wines being marketed in the same ways as other luxury goods, these questions have been at the heart of many

Summary: The Covid-19 pandemic has changed the texture of life for us all, and left no field of economic activity unruffled. More than 2.5 million people have lost their lives and 115 million have been infected, with up to one in 10 of those infected suffering long-term consequences. Anosmia (the loss of taste and smell) is a symptom of Covid. International travel has slowed to a trickle; restaurants and bars have closed; festivities and celebrations of all sorts have

Summary:  This compelling seminar presented by Peter Yeung and Dr. Liz Thach, MW, authors of the recently-published and highly-acclaimed book, Luxury Wine Marketing: The Art and Science of Luxury Wine Branding What you will learn: The size and scope of the global luxury wine

Summary: The most successful retailers create a strategy that is so different and compelling that it renders competitors irrelevant and they are written up in major business magazines for how well they implement that strategy in such a way that core customers are bonded and the competitors find it hard to copy. Innovative offerings from a variety of industries have attempted to create niches that were protected from competition. Brands such as Walmart, Total Wine, IKEA,

Summary:  The French wine business evolved a lot over the last 20 years. Younger wine producers, younger consumers, and new technologies in communication and marketing opened up new ways of communicating with the consumers and marketing the wines. Digitastings, alliances between winemakers and influencers, sophisticated use of social media, and even NFTs are the top subjects talked about

Summary:  The New Wine Fundamentals program is presented by Master of Wine Tim Hanni. This new approach stresses deepening our understanding of the factors that influence consumer wine preferences, attitudes and behaviors. His new book, "Why You Like the Wines You Like, changing the way the world thinks about wine" is a revolutionary, myth-busting approach to wine and food enjoyment

Summary:  The system of buying, selling and trading Bordeaux wines through a virtual marketplace known as La Place is unusual and by turns both frustrating and effective. But how does it work, how is it changing today, and what about it is attracting more and more international wines in recent years? Presenter: Jane Anson Jane Anson has lived in Bordeaux since 2003. She is author of Inside Bordeaux (BB&R Publishing 2020, called a ‘category buster’ by Wine

Summary:  This webinar discusses the subtle art of selling and upselling. Learn how to recommend a wine, pop that cork and sell the second bottle. Find out how to move a patron on to bigger and better things. Discover how to address the “leader” at the table without stepping on any toes. In sum, just small kernels of practical information…in a nutshell. Presenter: Lisa M. Airey CWE,

Summary:  When developing a marketing strategy for wine, the objective is to maximize profit while providing the consumer with the highest value. In some cases, market segmentation will provide the optimal strategy. Wineries have recently segmented their markets by gender with brands such as Cupcake, Middle Sister Wines, Mommy’s Time Out, and others are targeted to females, which represent 31.5% of the 72.6MM wine consumers

Summary:  This webinar will provide an introduction to collecting and investing in fine wine, including a short history of wine collecting, an overview of the leading categories of fine wine traded on the secondary market with examples of each, and a discussion of the return on investment over time.  Categories to be discussed will include Bordeaux, red and white Burgundy, the wines of California, the Rhone Valley, Italy,