Displaying items by tag: wine economics

Summary:

Our continuing education program welcomes Mary Gorman, MW, for a webinar delving into the new EU wine laws...

IGP and AOP - The new EU wine classification system. What has really changed and what does it mean for the consumer and for wine educators? The session aims to explain the changes, what they mean and how they translate in the wine regions of France.

Presenter: Mary Gorman MW

Mary Gorman-McAdams is a Master of Wine. She is also the recipient of the 2011 Errazuriz Award for the Outstanding Business of Wine Paper in the MW exams.

She also holds the WSET Diploma from the Wine & spirits Education Trust, London.

Mary is a WSET Educator at the International Wine Center, New York City, wine columnist for the highly popular blog and website www.thekitchn.com, freelance wine writer and wine judge. She is on the tasting panel of Vitis.com, a popular wine daily deal site. She has also been a tasting panelist for Wine Enthusiast and Wine & Spirits Magazines.

Prior to her life in wine, Mary held various senior international marketing positions in Ireland and France and lectured in International Marketing Strategy at University College Dublin Graduate Business School. Mary has a BA (Honors) in Languages and International Marketing from Dublin City University and an MBS (First Class Honors) from the University College Dublin (UCD) Graduate School of Business.

Summary:

France has been a leading actor in international wine commerce for centuries.

This session summarizes France’s current position relative to other wine-producing countries and provides historical perspective. The composition of France’s external trade is discussed, focusing on regions which figure significantly in the country’s export portfolio, among them Bordeaux, Champagne, Beaujolais and Burgundy. Trends of note are evaluated as are issues faced by France in an increasingly competitive marketplace.

France enjoys distinct advantages given the reputation of its wines and its longstanding role as an exporter. The country’s future success is seen as hinging on the ability to adapt to changing tastes and circumstances.

Presenter: Roger Bohmrich MW

In 1993, Roger became one of the first Americans to pass the Master of Wine (“MW”) examination administered by the Institute of Masters of Wine in London. For ten years he dedicated himself to the MW cause, first as Education Coordinator of the North American educational program, then as Chairman of the No. American Advisory Board, leading the formation of the non-profit Institute of Masters of Wine (No. America), where he served three terms as its first President.

Roger has worked for two national importers, last as Senior Vice President-Marketing for Frederick Wildman & Sons, New York, where he directed a team in brand management, advertising, and public relations. He acted as buyer and liaison with wineries in a dozen countries, and also developed training and education for the firm’s staff and wholesale clients.

More recently, he set up the U.S. affiliate of Millesima, S.A., Europe’s leader in direct sales of fine wines to consumers via mail order and the internet. At present, he is an independent educator, speaker and consultant. Visit Roger's website: http://www.vintrinsic.com/

His articles and writing have appeared in Wine Business Monthly, Santé Magazine for restaurant professionals, and The Business of Wine – An Encyclopedia. Roger also provides the “Wine Q&A” replies to questions posted on LocalWineEvents.com.

Learn more about wines with the Wine Scholar Guild's study & certification program and sign up for our Wine Study Trips.

Summary: 

The New Wine Fundamentals program is presented by Master of Wine Tim Hanni. This new approach stresses deepening our understanding of the factors that influence consumer wine preferences, attitudes and behaviors.

His new book, "Why You Like the Wines You Like, changing the way the world thinks about wine" is a revolutionary, myth-busting approach to wine and food enjoyment based on the latest palatal and consumer research, published by author Tim Hanni, Master of Wine. This book introduces the physiological and psychological factors that shape personal wine preferences. It offers empowerment to wine drinkers at all levels. Hanni’s wine and food principles were adopted last year and taught as part of the Advanced Diploma curriculum for the Wine & Spirits Educational Trust. "Wine and food pairing is has become an imaginary and metaphorical exercise with little basis in reality," Hanni says. "I am on a mission to have everyone pair wines with the diner, not the dinner."

The webinar will cover:

• Vinotypes
• The concepts of collective delusions and critical thinking
• Discussion of wine myths, lore and misconceptions
• Rationale and evidence for changing the paradigm of wine and food matching

Presenter: Tim Hanni MW

Master of Wine, Certified Wine Educator
Author: Why You Like the Wines You Like: Changing the way the world thinks about wine.
Wine Industry Faculty Sonoma State University
www.timhanni.com for more background and information

Tim Hanni is an internationally renowned 'flavor maven.' A professionally-trained chef and author, he is one of the first two resident Americans to successfully complete the examination and earn the title Master of Wine.

He is a Certified Wine Educator accredited by the Society of Wine Educators. He has been involved with wine- and food-related businesses, education and research for over thirty-five years.

Hanni has a unique perspective on food and wine, providing a modern and innovative approach to the subject. Hanni is recognized for introducing the concept of the "umami" taste phenomenon to the wine and food community.

He has lectured in over 27 countries around the world on the topics of flavor balancing, sensory sciences, wine and culinary history.

His principles for promoting pairing wine with the diner, not the dinner, are now adopted and taught by the Wine and Spirits Education Trust worldwide.