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    Business, Marketing & Sales (7)

    Ready to become a Master of Wine? A dive into the MW journey with Olivier Chapman

    The Wine Scholar Guild welcomes the Institute of Masters of Wine (IMW) for a webinar presenting an introduction to the IMW and the Masters of Wine (MW) study programme to WSG members as well as past and current WSG students.

    Don’t miss this opportunity to learn more about the most prestigious title in the world of wine.

    Join this session to understand the appeal of joining the world's most influential wine community. The session will provide in-depth information about the MW study programme including entrance requirements, programme structure and assessment information as well as an opportunity to ask questions and learn more about the programme from the Institute’s, Head of Study Programme and Development Olivier Chapman.

    Presenter: Olivier Chapman

    Olly is responsible for coordinating all aspects of the Master of Wine Study Programme, including promoting the programme across the globe, recruiting students, supporting those preparing to sit the MW exam and managing the Institute’s examination logistics.

    Read more...

    Annual WSG Scholarships for Master of Wine Candidates

    Applications are open until December 15th 2019.

    Each year, the Wine Scholar Guild awards a full scholarship for each of the following programs to three students of the Institute of Masters of Wine: French Wine Scholar , Italian Wine Scholar and Spanish Wine Scholar study & certification programs.

    These scholarships are designed to allow students preparing for the Master of Wine exam to further and strengthen their French, Italian or Spanish wine knowledge.

    Read more...

    The New Wine Fundamentals with Tim Hanni MW

    The New Wine Fundamentals

    Understanding the factors that influence consumer wine preferences

    The New Wine Fundamentals program presented by Master of Wine Tim Hanni. This new approach stresses deepening our understanding of the factors that influence consumer wine preferences, attitudes and behaviors.

    His new book, "Why You Like the Wines You Like, changing the way the world thinks about wine" is a revolutionary, myth-busting approach to wine and food enjoyment based on the latest palatal and consumer research, published by author Tim Hanni, Master of Wine. This book introduces the physiological and psychological factors that shape personal wine preferences. It offers empowerment to wine drinkers at all levels. Hanni’s wine and food principles were adopted last year and taught as part of the Advanced Diploma curriculum for the Wine & Spirits Educational Trust. "Wine and food pairing is has become an imaginary and metaphorical exercise with little basis in reality," Hanni says. "I am on a mission to have everyone pair wines with the diner, not the dinner."

    The webinar will cover:

    • Vinotypes
    • The concepts of collective delusions and critical thinking
    • Discussion of wine myths, lore and misconceptions
    • Rationale and evidence for changing the paradigm of wine and food matching

    About Instructor TIM HANNI, MW
    Master of Wine, Certified Wine Educator
    Author: Why You Like the Wines You Like: Changing the way the world thinks about wine.
    Wine Industry Faculty Sonoma State University
    www.timhanni.com
    for more background and information

    Tim Hanni is an internationally renowned 'flavor maven.' A professionally-trained chef and author, he is one of the first two resident Americans to successfully complete the examination and earn the title Master of Wine.

    He is a Certified Wine Educator accredited by the Society of Wine Educators. He has been involved with wine- and food-related businesses, education and research for over thirty-five years.

    Hanni has a unique perspective on food and wine, providing a modern and innovative approach to the subject. Hanni is recognized for introducing the concept of the "umami" taste phenomenon to the wine and food community.

    He has lectured in over 27 countries around the world on the topics of flavor balancing, sensory sciences, wine and culinary history.

    His principles for promoting pairing wine with the diner, not the dinner, are now adopted and taught by the Wine and Spirits Education Trust worldwide.

    Read more...

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