Paul Wagner has always believed that wine is much more effectively understood as a product of culture than of geology, and nowhere is this more accurate than in the vast cultural landscape that is Italy.
Standing the traditional organoleptic tasting order on its head, Paul will lead us on a tour of Italian wine through the lenses of history, society, and culture. He will trace the influences that have washed over Italy and its wines for more than three thousand years, and provide participants with a creative and entertaining way to teach about Italian wine.
Want to master the wines of Italy? Sign up for our Italian Wine Scholar program.
Paul Wagner formed Balzac Communications & Marketing on April Fools’ Day, and for good reason. He wanted to have fun in the wine business. And while his clients include a broad range of national and international companies and organizations, he’s never lost sight of the fun.
He’s an instructor for Napa Valley College and the Culinary Institute of America, and is a guest lecturer at universities famous throughout the world—known both for his lectures on wine and wine marketing and his enormous repertoire of bad jokes. But he does know a thing or two about wine and marketing.
He co-authored a book: Wine Marketing & Sales, Strategies for a Saturated Market that won the Gourmand International Award in 2008 for the best wine book of the year for professionals. And it sold out in three years, so they released a second edition in 2011. So there.
Paull is also hosting a podcast on wine with Rick Kushman of Capital Public Radio: BOTTLE TALK WITH RICK & PAUL
Paul is a founding member of the Academy of Wine Communications, a member of the nominations committee of the Culinary Institute of America’s Vintner’s Hall of Fame, and was inducted into the Spadarini della Castellania di Soave in 2005. And in 2009 he was honored with a “Life Dedicated to Wine” award at the Feria Nacional del Vino (FENAVIN) in Spain. While he was still alive. Go figure.
While any presentation on wine will focus on regional differences, wine is a product of culture, more than it is of geology.
Exploring the world of French wine through the lenses of history, culture, and sociology, Paul Wagner traces the role that they have played in creating the Wines of France we know today and provides participants with a creative and entertaining way to teach about French wine.
Paul Wagner formed Balzac Communications & Marketing on April Fools’ Day, and for good reason. He wanted to have fun in the wine business. And while his clients include a broad range of national and international companies and organizations, he’s never lost sight of the fun.
He’s an instructor for Napa Valley College and the Culinary Institute of America, and is a guest lecturer at universities famous throughout the world—known both for his lectures on wine and wine marketing and his enormous repertoire of bad jokes. But he does know a thing or two about wine and marketing.
He co-authored a book: Wine Marketing & Sales, Strategies for a Saturated Market that won the Gourmand International Award in 2008 for the best wine book of the year for professionals. And it sold out in three years, so they released a second edition in 2011. So there.
Paull is also hosting a podcast on wine with Rick Kushman of Capital Public Radio: BOTTLE TALK WITH RICK & PAUL
Paul is a founding member of the Academy of Wine Communications, a member of the nominations committee of the Culinary Institute of America’s Vintner’s Hall of Fame, and was inducted into the Spadarini della Castellania di Soave in 2005. And in 2009 he was honored with a “Life Dedicated to Wine” award at the Feria Nacional del Vino (FENAVIN) in Spain. While he was still alive. Go figure.
Learn about the complex and fascinating wine regions of France with the French Wine Scholar study and certification program.
Dewey Markham, Jr. has a bachelor's degree in English and a Masters's degree in Cinema from New York University. He is also a graduate of the Culinary Institute of America. Post-graduation, he received a fellowship as an editorial assistant engaged in research and writing for the school's textbook, The New Professional Chef.
From 1986 to 1989 Markham lived in Paris, where he was a director of the French cooking school L'Ecole de Cuisine La Varenne where he introduced a wine studies program to the curriculum.
He has worked for two of New York's leading wine shops, Morrell and Company and Sherry-Lehmann Wines and Spirits; in addition, he has authored Wine Basics (published in the United States by John Wiley and Sons), an introductory book for the beginning wine drinker that has gone through seventeen printings to date.
Since 1993 Markham has lived and worked in Bordeaux, where he wrote 1855: A History of the Bordeaux Classification, published in 1997 to critical and professional acclaim. It was the winner of the James Beard award for wine book of the year.
He holds a degree in wine tasting from the School of Oenology at Bordeaux University and is an accomplished lecturer on the Bordeaux region and its wines.
Explore Bordeaux at the deepest level with the Bordeaux Master-Level program and Bordeaux Study Trips. Learn more about French wines with the French Wine Scholar study & certification program.
Delve into Bordeaux with the insight of Bordeaux experts and masterful instructors..sign up for the Bordeaux Master-Level program and Bordeaux Study Trips. Learn more about French wines with the French Wine Scholar study & certification program.
Much as some wine lovers think that their drink is an escape from the real world, the wine industry - and what we drink - is intimately linked to political events and processes. This even extends to the grape varieties which are planted in much of the world. This webinar is going to explore the relationship of wine and politics and will end by examining the development of the South African wine industry as a case study of the field.
Steve Charters originally qualified as a lawyer in the UK but was seduced by the allure of wine, and worked in retail and wine education in London, Sydney and Perth. Steve is now Professor of Champagne Management at Reims Management School, responsible for developing teaching and research programmes focusing on all aspects of the business of Champagne. He formerly lectured in Wine Studies and Marketing at Edith Cowan University in Perth. He is involved in research focusing on consumer behaviour, including wine tourism and consumer perceptions of quality in wine and on management expertise in the wine industry. He gained his PhD from Edith Cowan University in 2004, for a thesis entitled Perceptions of Wine Quality. He is a member of the Institute of Masters of Wine having passed its examination in 1997. Before joining Edith Cowan University Steve ran his own wine education consultancy in Sydney. He has also worked in wine retail in Sydney, for a company involved in importing wine.
In 1997 Steve was the winner of the Australian Vin de Champagne Award (professional section). He has wide and current knowledge of a number of international wine areas, but focusing mainly on Champagne and Australia. He has also worked for vintage on a winery in France. Steve has written columns for the Australian Gourmet Traveller Wine Magazine. He is the author of Wine and society: The social and cultural context of a drink, published by Elsevier in 2006 and has also contributed to a number of popular books on wine including The Oxford Companion to Wine (OUP, 2006), Discovering Australia: Wineries (Random House 1999) and The Global Encyclopedia of Wine (Global Publishing, 2000).
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