Summary:  The wine investing industry is rapidly evolving. Blink, and you might miss it! Stay up to date on the latest news and insights with what’s next for wine investing?  Presented by Vinovest Head of Wine, Liz Dowty Mitchell, we will take a deep dive into the hottest trends shaping the world of wine investing. Presenter:  Liz Dowty Mitchell 

Summary:  This compelling seminar presented by Peter Yeung and Dr. Liz Thach, MW, authors of the recently-published and highly-acclaimed book, Luxury Wine Marketing: The Art and Science of Luxury Wine Branding What you will learn: The size and scope of the global luxury wine

Summary: The most successful retailers create a strategy that is so different and compelling that it renders competitors irrelevant and they are written up in major business magazines for how well they implement that strategy in such a way that core customers are bonded and the competitors find it hard to copy. Innovative offerings from a variety of industries have attempted to create niches that were protected from competition. Brands such as Walmart, Total Wine, IKEA,

Summary:  The French wine business evolved a lot over the last 20 years. Younger wine producers, younger consumers, and new technologies in communication and marketing opened up new ways of communicating with the consumers and marketing the wines. Digitastings, alliances between winemakers and influencers, sophisticated use of social media, and even NFTs are the top subjects talked about

Summary:  The New Wine Fundamentals program is presented by Master of Wine Tim Hanni. This new approach stresses deepening our understanding of the factors that influence consumer wine preferences, attitudes and behaviors. His new book, "Why You Like the Wines You Like, changing the way the world thinks about wine" is a revolutionary, myth-busting approach to wine and food enjoyment

Summary:  When developing a marketing strategy for wine, the objective is to maximize profit while providing the consumer with the highest value. In some cases, market segmentation will provide the optimal strategy. Wineries have recently segmented their markets by gender with brands such as Cupcake, Middle Sister Wines, Mommy’s Time Out, and others are targeted to females, which represent 31.5% of the 72.6MM wine consumers