Summary: France has been a leading actor in international wine commerce for centuries. This session summarizes France’s current position relative to other wine-producing countries and provides historical perspective. The composition of France’s external trade is discussed, focusing on regions which figure significantly in the country’s export portfolio, among them Bordeaux, Champagne, Beaujolais and Burgundy. Trends

Summary: The most successful retailers create a strategy that is so different and compelling that it renders competitors irrelevant and they are written up in major business magazines for how well they implement that strategy in such a way that core customers are bonded and the competitors find it hard to copy. Innovative offerings from a variety of industries have attempted to create niches that were protected from competition. Brands such as Walmart, Total Wine, IKEA,

Summary:  This webinar discusses the subtle art of selling and upselling. Learn how to recommend a wine, pop that cork and sell the second bottle. Find out how to move a patron on to bigger and better things. Discover how to address the “leader” at the table without stepping on any toes. In sum, just small kernels of practical information…in a nutshell. Presenter: Lisa M. Airey CWE,

Summary:  When developing a marketing strategy for wine, the objective is to maximize profit while providing the consumer with the highest value. In some cases, market segmentation will provide the optimal strategy. Wineries have recently segmented their markets by gender with brands such as Cupcake, Middle Sister Wines, Mommy’s Time Out, and others are targeted to females, which represent 31.5% of the 72.6MM wine consumers

Summary:  This webinar will provide an introduction to collecting and investing in fine wine, including a short history of wine collecting, an overview of the leading categories of fine wine traded on the secondary market with examples of each, and a discussion of the return on investment over time.  Categories to be discussed will include Bordeaux, red and white Burgundy, the wines of California, the Rhone Valley, Italy,