This webinar discusses the subtle art of selling and upselling. Learn how to recommend a wine, pop that cork and sell the second bottle. Find out how to move a patron on to bigger and better things. Discover how to address the “leader” at the table without stepping on any toes. In sum, just small kernels of practical information…in a nutshell.
Lisa M. Airey, FWS, CWE, has thirteen years of experience selling wine at the wholesale level and in training both the sales force and wait staff.
She sat on the Board of Directors for the Society of Wine Educators from 1998 to 2004 and co-chaired their Corporate Wine Training Committee which authored and edited the first SWE Certified Specialist of Wine Study Guide.
She currently serves as Director of Education for the Wine Scholar Guild. In this capacity, Lisa is responsible for designing the programs' structure and creating and updating all study materials, teaching materials and exams.
What is the proper way to store and serve sparkling wines, fortified wines or dessert wines? Plus, once you have them in the cellar, what is the best way to recommend and sell these wines? Master Sommelier, Matt Stamp, will lead us through the proper serving techniques for these special wines.
Matt Stamp learned the wine and restaurant trade in his hometown of Omaha, Nebraska, where he managed V. Mertz, a local fine-dining institution owned by his family. Matt built the restaurant's award-winning wine list and earned the staff a semifinalist nod for a James Beard Award in Outstanding Wine Service.
Matt has worked as a sommelier at The Farmhouse Inn and Restaurant in California's Russian River Valley and at The French Laundry in Yountville, one of a handful of American restaurants to have earned three Michelin stars. While at The French Laundry, Matt finished first in the inaugural TOP SOMM competition in 2010, earning the title Americas Top Sommelier. He also completed the Master Sommelier exam in 2011, joining the premier ranks of fewer than 180 Masters worldwide.
Matt is the Education Director for the Guild of Sommeliers, a non-profit organization that provides networking, educational, and scholarship opportunities for its members. He hopes to have a great impact on the next generation of sommeliers through education and mentorship.
Learn more about wine with our wine study programs.
Learn the Court of Master Sommeliers’ standards for still wine, sparkling wine and decanting service. David Glancy, MS, FWS will demonstrate the techniques, explain them and answer your service questions during this 45-minute webinar.
When one didn’t exist, David Glancy created a Certified Sommelier Program at the Professional Culinary Institute (now known as ICC), successfully coaching more than 400 students to pass the Court’s Certified Sommelier exam.
Glancy’s program remains the only Certified Sommelier program officially approved by the Court of Master Sommeliers. Soon after in 2011, Glancy founded San Francisco Wine School to create the ideal educational setting from the ground up.
Glancy is one of only twelve people in the world to hold both the revered Master Sommelier diploma and a Certified Wine Educator credential. A certified French Wine Scholar, Italian Wine Professional, and Certified Specialist of Spirits, Glancy has earned the credential for every program he teaches, and more. He taught wine and business management at Le Cordon Bleu’s California Culinary Academy in San Francisco, and served on the editorial board of Sommelier Journal. He currently sits on the board of directors for the Society of Wine Educators.